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I came up with a huge desire to create a brand in Dubai ever since I moved to the UAE. I left Monte Carlo and my previous company Nina Tina Monaco, in 2008 in order to start my expat adventure with my husband. I enjoyed our successful projects both in Abu Dhabi and Dubai, but always thinking about creating my own company in future. I do have fifteen years of marketing, finance and business experience and I have both taken entrepreneurial- and managerial classes through the International University of Monaco in which I earned my Bachelor and Master Degree in both finance and marketing.

I also attended several workshops for a few months and learned about the risk and opportunities of setting up your own label in the Arab world.

In 2018 I finally made my dream become reality. I applied for a trade license, fit out a beautiful boutique in Business Bay/ Downtown and after a few months of planning and executing; products were created, a website was up and running and I opened the doors to my first You Rock shop.

CEO & Founder of You Rock:

Christina Henry

Brand Story

The You Rock brand itself personifies high-quality and outstanding customer service, with our main priority always being to listen to our clients and go beyond their expectations. We have created a place where customised items can be bought and shared with loved ones, with everything from calendars and notebooks to clothing and toiletries filling the shelves. As we maintain our promise to support local designers, our collection of sourced and You Rock-designed products will continue to grow, ensuring we bring together local talent and those looking for the perfect gift.

Founder’s Message

“From the moment I started the company, my desire has always been to provide our clients with something out-of-the-box and new to the UAE.

Our company image exemplifies what customers are seeking in home accents and gifts, which is a “Modern & Urban Life Style” look and feel. What differentiates our company from other specialty retail shops are the personalization services we offer, our “one-of-a-kind” product line and a number of exclusive, proprietary products we design ourselves.

CEO & Founder Christina Henry

Our Vision

To provide a one-stop-shop for bespoke and customised gifts and products from our store in the heart of Dubai..

Our Mission

To be the leading personalized and locally designed gift- and souvenir retailer in the UAE, GCC and world wide.